Marketing automation company Taguchi Marketing has appointed Hayley Rathbone as its marketing and communications manager.
Rathbone joins Taguchi after a period of maternity leave following ten years at Webjet, where she most recently worked as marketing manager.
"Hayley brings a depth of experience not only in marketing but also in the Taguchi system, as she was instrumental in establishing the marketing automation programs that Taguchi currently operates for Webjet," said Taguchi CEO Dean Maidment.
"She will be a great asset because she has worked with our team for many years, and her experience with one of Australia's leading and trusted brands, and her understanding of their challenges, will be of great benefit to our clients."
Rathbone previously worked as a marketing officer at Tonnex International after an earlier stint at Webjet as online marketing coordinator.
She holds a bachelor of business administration from Victoria University, and an advanced diploma in tourism management from William Angliss Institute.
"I have gained great experience at Webjet and look forward to working with Taguchi and its clients to grow the business and build awareness across its target markets," Rathbone said.
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