J&K Tourism organizing mega tourism promotion event in Srinagar

Published on : Monday, April 12, 2021

The Ministry of Tourism J&K is organizing a mega tourism promotion event in Srinagar known as “Tapping the Potential of Kashmir: Another Day in Paradise” from 11th to 13th April 2021. Lt. Governor of the Union Territory of Jammu & Kashmir, Manoj Sinha and Union Minister of State for Tourism & Culture (I/c) Prahlad Singh Patel will speak to the delegates during inauguration of the event.

The Ministry of Tourism in collaboration with the Tourism Department of Jammu Kashmir, Federation of Indian Chamber of Commerce & Industries (FICCI) and the Indian Golf Tourism Association (IGTA) is holding this event, which aims to uphold the numerous tourism products of J&K and to promote tourism to J&K as the destination for leisure, adventure, eco, wedding, films and MICE tourism.

Secretary Ministry of Tourism Arvind Singh along with other senior officers of the Ministry will also be there at this occasion. Several interesting programmes, discussion sessions, technical tours, exhibitions, interactions will be there at the event including a technical visit to the Tulip Gardens for the delegates and a B2B Session where top tour operators from other parts of India are likely to take part and network with their counterparts in Jammu & Kashmir.

There will be presentations on tourism potential of Jammu & Kashmir, speech by senior government dignitaries including Singh and Sarmad Hafeez, Secretary–Tourism, Govt. of Jammu & Kashmir.

There would be four panel discussions on the subjects – ‘Taking Kashmir to the next level as a preferred tourist destination’, ‘Making Kashmir more eventful’, Showcasing the Diverse Tourism Products of Kashmir’ and ‘Wazwan, Zaffran, and Shikara the story Continues…’ and a ‘Chai Pe Charcha’ with Master Chef Pankaj Bhadouria.

The Department of Tourism, Jammu & Kashmir will also arrange a laser show at the famous Dal Lake followed by a cultural programme. A golf tournament is also being organized at the scenic Royal Springs Golf Course, Srinagar.