Samsung aims to increase market share to 32% in fully automatic washing machines segment

South Korean consumer electronics main Samsung is banking on its Indian innovation-powered, synthetic intelligence-enabled washing machines vary to change into the primary participant in the fully automatic segment in India this yr, in accordance to a senior firm official.

The firm is trying to increase its market share in the fully automatic washing machines segment to 32 per cent this yr from 24.6 per cent at current in the class, which accounts for about 60 per cent of the entire estimated 90 lakh items every year washing machines market in India.

Samsung India had just lately launched a brand new line-up of fully automatic entrance load washing machines that are artificial intelligence (AI) enabled with bi-lingual consumer interface in Hindi and English.

“Our ambition is to go from the number two position to number one position, from a 24.6 per cent share to a 32 per cent share in fully automatic (segment) within this year 2021,” Samsung India Senior Vice President, Consumer Electronics Business, Raju Pullan advised PTI.

At current, rival LG occupies the highest slot in the fully automatic washing machines segment.

“With the 32 per cent (market share) objective we have set for ourself, we will be the Number 1 brand,” he asserted, including the corporate will obtain it although distinctive product and product differentiation and reliance on Indian innovation and the made for India vary.

“Our clear ambition, by providing this uniquely made for India sort of washing machine, is to be the number one (in the fully automatic segment),” he mentioned.

The whole interface of the brand new vary that’s geared up with Samsung’s proprietary EcoBubble know-how that shortly penetrates materials and removes dust simply with further cloth care has been developed by Samsung Research Institute in Bangalore, he mentioned.

“That’s the reason the Hindi language is in the wash cycle that consumers prefer. This is at the back of our entire vision of Samsung powering

in 2021 onwards,” Pullan added.

The Internet of Things (IoT) enabled vary may be related with Samsung sensible units reminiscent of Galaxy smartphones, Samsung Smart TVs and Family Hub fridges in addition to voice units reminiscent of Alexa and Google Home giving customers a seamless related dwelling expertise.

Samsung India might be launching 21 fashions below the brand new vary and 16 of them are AI enabled, he mentioned.

“The fully automatic segment will be contributing 60 per cent right now in the overall washing machine market. We see that the fully automatic is the fastest growing segment because consumers are looking at convenience as one of the key buying factors,” he added.

When requested if the corporate will focus solely on the highest finish of the market, Pullan mentioned, “We will be a technology player and we will also be a value player and volume player. We will be aggressive across segments that’s there.”

The firm will proceed to develop and leverage throughout all of the segments, whether or not it’s semi automatic or fully automatic by means of “technological superiority and very strong differentiation in the right segment”, Pullan mentioned.