Taking a leaf out of their upcoming women-centric original web series 11th Hour, aha the 100% Telugu OTT platform, in partnership with WE Hub – India’s first state-led incubator for Women Entrepreneurs backed by the Government in Telangana – announces aha X We Hub: Women In Focus initiative that aims to promote and foster women entrepreneurship by setting up a revolving fund.
This fund will give aspiring young women entrepreneurs a chance to have their ideas heard and an opportunity to build their very own successful and sustainable businesses.The first recipient of the inaugural financial aid through this initiative is Sortizy, a holistic one stop solution for Kitchen Management founded by Surbhi Guha and Sagthi Prakash.
Leading the way with its hard-hitting, original and inspiring content, aha, in a short span of just one year, has become a household name with its incredible 30 million unique visitors and 10 million+ app downloads. Launching the initiative with their latest original, both the organisations will extend the collaboration for upcoming aha originals as well.
Through 11th Hour – The Biggest Telugu Web Series ever – starring prominent actress Tamannaah Bhatia in her digital debut, aha will be showcasing the story of a dynamic CEO, Aratrika Reddy. The show will follow Aratrika’s journey as she fights tooth and nail to save her company from an impending financial ruin overnight.
The show which is inspired by Upendra Namburi’s book 8 Hours is already making waves with its trailer on numerous social media platforms and has garnered attention of audiences and the entire Telugu entertainment fraternity alike. It is produced & written by Pradeep Uppalapati under Introupe Films banner and is directed by Praveen Sattaru.
The cast of the show includes actors such as Arun Adith, Vamsi Krishna, Roshni Prakash, Priya Banerjee, Abhijeeth Poondla, Shatru, Madhusudhan Rao, Jayaprakash, Pavithra Lokesh, Srikanth Iyengar, and Anirudh Balaji.
Tamannaah Bhatia, Actor, said, “It is indeed an honour to be part of a show which has kickstarted something as amazing as the aha X We Hub: Women In Focus initiative. I wish aha and WE Hub all the luck in their new partnership and look forward to witnessing the growth of women led start-ups soon. I am hoping that all the viewers enjoy ‘11th Hour’ and are inspired by the journey of Aratrika on the show.”
Meghana Rao Jupally, promoter, aha, said, “Out with the old and in with new is what this partnership between aha and WE Hub signifies. Through the aha X We Hub: Women In Focusinitiative, we will be able change the light in which society sees women entrepreneurs and give these young women the platform to succeed in their own merit. With the same thought in mind, at aha we want to continue to tell stories that inspire young women and our future slate will be a testimony to that.”
Deepthi Ravula, CEO, WE Hub, said, “The social conditioning of our society has always led many to believe that women cannot be good at business. However, that is far from the reality. Even today where we have various women at top positions of global conglomerates, many young aspiring women entrepreneurs are facing a tough time in getting funding for their idea.
“To overcome such obstacles, WE Hub, India’s first state-led incubator for women was conceptualized by the Government of Telangana in 2018. To provide a conducive ecosystem we partner with like-minded and leading industry players such as aha to provide financial aids to the brilliant women entrepreneurs.
“We are excited to have formed this association with aha and look forward to building a new start-up ecosystem for women entrepreneurs,” Ravula said.