Covid-19 impact: IPL's out-of-home revenue goes for a toss
Synopsis
Apart from no live audiences and brand visibility on stadiums, events like meet-and-greet between fans and cricketers and ground-level foods and beverages partnerships, too, have been impacted with the new lockdowns and curfews. The IPL starts April 9 and matches are scheduled to be played without in-stadium audiences. The IPL kicks off at a time when the number of daily Covid-19 cases has surpassed the 1 lakh mark.
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