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realme to transform entry-level market with new C-Series: CEO

New Delhi: Smartphone-branded realme, which has 32 million C-Series users worldwide, said on Thursday that the new C-Series devices will transform the entry-level segment with the best specifications.

The C-Series is still a strong growth indicator for the brand and contributes 28 to 30 percent of the Indian realm’s revenue.

Madhav Sheth, vice president, realme and CEO, realme India and Europe, told IANS that the company will once again disrupt the under-Rs 10,000 segment with C20, C21 and C25 smartphones.

“Realme C-Series, our entry-level product range, has always received a strong response from our customers, generating more than 32 million C-Series users worldwide. ‘realme C11 was the top-selling model in the online segment in September 2020 with a market share of 5 percent and occupies the top position on Flipkart,’ ‘Sheth said.

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In addition to the three new devices in the C-Series, the company intends to launch two more smartphones under the C-Series this year.

“Realme C20 is the entry-level smartphone killer with a large screen and a massive battery. realme C21 is the most versatile and stylish entry-level king with a massive 5000 mAh battery with 47 days of super-long assistance, ‘Sheth said.

realme C25 offers a large screen for better display with a fantastic screen-to-body ratio for an immersive experience.

‘It is also the first time that the highly acclaimed TUV Rheinland smartphone reliability certification in realme C series comes with realme C21 and realme C25. This certification will serve as the leading industry standard for major markets around the world, “Sheth said.

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The TUV Rheinland smartphone high-reliability certification process includes 23 main tests, including ten daily test scenarios, such as fall, wear and tear; seven extreme environmental test scenarios, including super-extreme temperature, extreme humidity, voltage fluctuation, button life, static electricity, air pressure; and six-component reliability test scenarios.

realme C series was launched at the end of 2018 with the launch of realme C1. The company has so far introduced six models in the entry-level segment.

Source: Telangana Today

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