Saregama on Tuesday announced a global music licensing deal with short format video platform Triller.
"As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create innovative content using the robust music library of over 1,30,000 songs in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others," Saregama said in a regulatory filing.
The coming together of Saregama and Triller will empower the content architects with the prowess of music that has been adored by generations globally, the company added.
Bobby Sarnevesht, Chairman and co-owner of Triller said Saregama represents the rich diversity of Indian music and the company is excited to enter into this important partnership to ensure music publishers are fairly compensated for the legacy they have built over the years.
"This new agreement reiterates our commitment to supporting publishers in South Asia and around the world as we grow the Triller platform," he added.
Last year, Saregama had announced a global deal with Facebook to license its music for video and other social experiences across Facebook and Instagram.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU