Nippon Paint debuts as associate sponsor with T20 Franchise Royal Challengers Bangalore (RCB)
India, Apr5, 2021: Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific's leading paint manufacturer today announced its sponsorship alliance with leading T20 cricket franchise, Royal Challengers Bangalore (RCB). This agreement will see Nippon Paint's logo appear on the back of the player's helmets. To commemorate this, Nippon Paint unveiled a new Blobby in the shade of red with a golden hat resembling the colours of RCB. This year, the company has further launched a new paint shade called the 'RCB red' a distinct tone of red wall paint, in keeping up with this association. Following this announcement, TV, Print and digital campaigns will be launched in succession.
Associating with Royal Challengers Bangalore adds to Nippon Paint's growing portfolio of sports sponsorships in India which includes three-time T20 champion Chennai Super Kings (CSK), Chennaiyin FC, Indian Olympic Association (IOC), Tamil Nadu Premier League (TNPL), Pro Kabbadi - Bengaluru Bulls, Karnataka Premier League amongst others.
Speaking about the association, Mr. Mahesh Anand, President, Nippon Paint (India) Private Limited (Decorative Division) said, "We are extremely elated to team up with Royal Challengers Bangalore for 14th edition of T20 as their associate sponsor. It provides a perfect platform to promote audience engagement and increase awareness amongst our end consumers. In the next few weeks, we will be launching a series of digital ads and contests on our social media pages for RCB fans. With most of India's population still working from home, we are confident that the viewership and reception for the matches this time is going to be much bigger. With the season starting in less than a week, we are geared up in anticipation. Also, we are launching a special consumer promotion which provides loyal fans a once in a lifetime opportunity to meet their RCB stars."
Adding about the association, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, "We are delighted to welcome Nippon Paint as our associate sponsor for this year. We are positive to paint our fans Red, in RCB colours as we bring them an exciting season again. We will miss our fans cheering for us at the stadium, but we sincerely hope that they enjoy the cricket experience with families and friends, together at home."
About Nippon Paint:
Founded in Japan, Nippon Paint has over 140 years of experience in paint manufacturing. Nippon is now the number one paint manufacturer in Asia Pacific, and is one of the top paint manufacturers of the world. Nippon Paint produces a wide range of international quality hi-tech paints for decorative, automotive, and industrial sectors. Over the years, Nippon Paint has perfected its products by quickly adapting breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint's mission is to create advanced products that boost quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries are active in 31 countries including Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.
About Royal Challengers Bangalore:
The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka that plays in the Indian Premier League (IPL). One of the original eight teams, the team has made three final appearances in the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and in 2016 to the Sunrisers Hyderabad) for which they finished runners-up in all. It is one of the most followed and loved T-20 teams and has tremendous international star power. Download RCB Mobile Application to know more.