TO THE EDITOR:
The Voltswagen debacle is not the first time the company "played" with the corporate name. In the late 1960s, to encourage voter turnout, the company encouraged dealers to lend VW vans to local League of Women Voters to transport people to the polls. The company provided banners and bumper stickers which read "VOTESWAGEN."
There are no new ideas, just reworked old ones.
TOM MCDONALD, Former head of Volkswagen of America public relations
