Mumbai: WORD, the innovative and tech-first influencer marketing company is aiming to grow its business by venturing into influencer talent management. The company is looking to launch WORD Talent in the next quarter thereby focusing on managing influencer talent end-to-end. The business will concentrate on representing influencers and will create a personalized 6-pronged strategy for each one of them.
WORD encourages partners, both brands and influencers to tell stories rather than focusing on selling products. This is achieved through highly engaging, relevant, and curated content. With WORD Talent, the company plans to not just provide personal manager, admin, and finance support, but also take care of all content development.
WORD Talent will provide the perfect end-to-end solutions for all influencers on board- from email handling to branded content, to calendar management. WORD talent aims to customize the plans depending on the influencer and their requirements.
Dharika Merchant, COO, Alchemy Group & WORD commented on this announcement, ‘We’ve seen tremendous growth and rise in the industry with more and more brands looking to work with macro and micro-influencers. As the industry continues to expand and with influencers working on multiple platforms, projects, and clients at the same time WORD Talent will help manage and assist these influencers for better growth and more curated content. We plan to exclusively rep leading macro and micro-influencers thereby also expanding the business from just influencer marketing to influencer talent management. We are excited to see how the industry will grow even more in the future.’
WORD will be announcing the launch of WORD Talent in the upcoming quarter.