Slowing entry segment volumes may derail Hero MotoCorp's sales trajectory

While overall two-wheelers sales are down, what is hurting Hero MotoCorp is that the slowdown is impacting the entry and executive segments the most

Topics
Hero MotoCorp | Automobile | Companies

Ram Prasad Sahu 

Shares of India’s largest two-wheeler maker, Hero MotoCorp have fallen nearly 15 per cent from the closing highs of March 2, far more than the 6.7 per cent decline in the S&P BSE Auto index during this period. Investors are concerned that slowing demand in Hero MotoCorp’s bread-and-butter segments, large inventory and rising commodity prices will dent its near term operating performance.

Demand pressures have increased due to a sharp increase in the cost of ownership led by successive price hikes taken by two-wheeler makers and the increase in prices of petrol. Customers ...

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First Published: Fri, April 02 2021. 12:32 IST
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