Pic: Woolrich
Heritage US outdoor brand Woolrich recently launched the Woolrich Outdoor Foundation in partnership with 1% for the Planet. The mission is to protect and preserve the outdoors for communities, “giving back to the people and planet that have inspired and helped to build the brand.” Woolrich will now donate 1 per cent of all sales to environmental projects.
One Percent for the Planet is an international organisation whose members contribute at least 1 per cent of their annual sales to environmental causes.
The donation will consist of 50 per cent cash and the rest in product, volunteer hours, services, advertising and communications activities.
The combined total of the Woolrich Outdoor Foundation’s contributions to meaningful environmental projects is projected to be approximately $3 million in its first three years, the company said in a statement.
Woolrich was established by John Rich in 1830 in Pennsylvania.
Fibre2Fashion News Desk (DS)
Heritage US outdoor brand Woolrich recently launched the Woolrich Outdoor Foundation in partnership with 1% for the Planet. The mission is to protect and preserve the outdoors for communities, “giving back to the people and planet that have inspired and helped to build the brand.” Woolrich will now donate 1 per cent of all sales to environmental projects.