Kolkata, Mar 31 (UNI) Kolkata Knight Riders (KKR) and Mobile Premier League (MPL),
India’s largest e-sports and skill gaming platform, announced on Wednesday that MPL
has come on board as the principal sponsor for KKR on a three-year sponsorship deal.
MPL and KKR have forged a strong partnership that brings together the proficiencies
the two brands have in the field of sports, e-sports, and entertainment.
The association with MPL commenced last year in 2020 as they bagged the principal
sponsorships for both the franchises of the Knight Riders brand, that included KKR and
TKR in the Indian Premier League (IPL) and CPL respectively.
Taking the relationship forward, the three-year sponsorship deal begins this year with
the 14th edition of IPL 2021 and will go on till the year 2023. KKR and MPL will look to
create greater fan engagement opportunities and unique experiences that bring the
game closer to the audiences.
Venky Mysore, CEO and MD, of KKR said, “We started our partnership with MPL as
principal sponsors for both KKR and TKR in 2020 & are delighted that they will continue
as long term principal sponsors for KKR. MPL is a vibrant e-sports company which has
grown rapidly through some amazing energy and innovation. It’s been a great journey for
KKR with MPL and we look forward to deepening and broadening our relationship.”
Sai Srinivas, Co-founder and CEO, MPL, said, “We are proud to extend our partnership
with the Knight Riders. Last year’s beginning was very fruitful for the brands and we
organised some great fan engagement activities together, which we will take forward this
year and in the subsequent editions of the IPL. KKR is one of the most watched teams in
the IPL and being on the front of their jersey adds a lot of salience and visibility to our
brand.”
The 14th edition of Indian Premier League will begin on April 9. The two-time Indian
Premier League (IPL) champions Kolkata Knight Riders (KKR) will play against the
other 8 teams in 14 matches.
KKR will play their first match for IPL 2021 on April 11 at the MA Chidambaram
Stadium in Chennai.
UNI BM