This is a question that’s already seeing many worried. So, we asked Dr Bhaskar Das this question on the last day of fiscal year 2020-21 in the Das ka Dum series. Read on…

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Q. Do media sales folk need to worry yet again given the rise of Covid-positive cases?

A. The rise of Covid-positive cases are a matter of concern for humanity at large and Covid doesn’t cause any special anxiety amongst media sales guys. It’s time they get used to the Never Normal scenario. And it’s true for most of the industry sectors, sans a few. I have conviction in human resilience. Hence, in spite of all concerns, human optimism has improved corporate performance during the last quarter of this financial year. Human society has faced bigger challenges. I am sure we shall overcome it. Ultimately, even this  will pass.