Asian Paints unveils 'Cherish' as Colour of the Year for 2021

Asian Paints has unveiled 'Cherish' as the Colour of the Year for 2021. As 2021 brings with it a tingling energy and an intention to start afresh, Asian Paints brings forth the 18th edition of ColourNext, the most comprehensive forecast of colours and design trends in India, announcing the most anticipated, Colour of the Year - Cherish.

After studying colour and its myriad influences on lifestyle in India, Asian Paints ColourNext, also unveils the four colour trends of 2021 - Habitat, A Home New World, Felicity, Z Futures. These trends have a far-reaching influence and are the only India-specific colour and decor trends forecast since 2003. With ColourNext, Asian Paints aims to inspire a multitude of design disciplines in 2021.

Asian Paints is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. The Company's business segments are Paints and Home Improvement.