Pepsi goes low on sugar and high on fizz

Beverage maker PepsiCo has re-worked the formulation of its flagship brand Pepsi’s concentrate in India for the first time, with higher carbonation seeking to make the drink fizzier and less sweet. The makeover is aimed at bridging the gap with rival soft-drinks category leaders Thums Up and Coke. “Pepsi has traditionally been a sweeter drink, compared with rivals Coke and Thums Up. This is a move aimed at closing in on the category leader