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TRAI has warned these 39 top companies and banks over SMS rules
Gadgets Now Bureau30 Mar, 2021, 08:35AM IST
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Telecom Regulatory Authority of India (TRAI) has released a list of business entities including some of the top banks and companies that have failed to comply with its rules to control pesky and fake SMSes. According to the regulator, these companies have failed to comply with the rules despite getting ample time to register and test their SMS content.
The Telecom Communications Customer Preference Regulations, 2018, mandate all senders of commercial bulk SMSes (like OTPs, bank account update), to register their unique SMS headers ID, content and user consent on a blockchain-based platform developed by telecom operators. Any SMS traffic which fails to pass these filters will not be delivered thus helping block fraudulent messages sent by hackers and other cyber criminals. As these checks and balances like headers and templates would allow the verification of identity and purpose of SMSes sent by both companies and banks on the blockchain platform by a process called SMS scrubbing.
Toughening its stance on the implementation of SMS scrubbing, TRAI has now warned defaulting entities to comply with the stipulated requirements by March 31, 2021 "to avoid any disruption in the communication with customers" from April 1, 2021.
TRAI says that "sufficient opportunity" has already been given to these companies to comply with the regulatory requirements and therefore from April 1, 2021, any message that fails in the scrubbing process due to non-compliance will be rejected" by the system. Here's the list of these 39 defaulters named by TRAI.
The Telecom Communications Customer Preference Regulations, 2018, mandate all senders of commercial bulk SMSes (like OTPs, bank account update), to register their unique SMS headers ID, content and user consent on a blockchain-based platform developed by telecom operators. Any SMS traffic which fails to pass these filters will not be delivered thus helping block fraudulent messages sent by hackers and other cyber criminals. As these checks and balances like headers and templates would allow the verification of identity and purpose of SMSes sent by both companies and banks on the blockchain platform by a process called SMS scrubbing.
Toughening its stance on the implementation of SMS scrubbing, TRAI has now warned defaulting entities to comply with the stipulated requirements by March 31, 2021 "to avoid any disruption in the communication with customers" from April 1, 2021.
TRAI says that "sufficient opportunity" has already been given to these companies to comply with the regulatory requirements and therefore from April 1, 2021, any message that fails in the scrubbing process due to non-compliance will be rejected" by the system. Here's the list of these 39 defaulters named by TRAI.
139
A&A Dukaan Financial Services Private Limited
239
Angel Broking Limited
339
Axis Bank Limited
439
Bajaj Finance Limited
539
Bandhan Bank Ltd
639
Bank of Baroda
739
Bank of India
839
Canara Bank
939
Central Bank of India
1039
Dakshin Haryana Bijli Vitran Nigam Limited
1139
Delhivery Private Limited
1239
Federal Bank
1339
Flipkart Internet Pvt. Ltd.
1439
Freecharge Payment Technologies Private Limited
1539
HDFC Bank Limited
1639
ICICI Bank Limited
1739
IDBI Bank Limited
1839
IDFC First Bank
1939
IndiabulIs Consumer Finance limited
2039
Indian Overseas Bank
2139
Instakart Services Private Limited
2239
Kotak Mahindra Bank Ltd
2339
Kotak Securities Limited
2439
Life Insurance Corporation of India
2539
Medlife Wellness Retail Private Limited
2639
National Stock Exchange of India Limited
2739
PSI PHI Global Solutions Private Limited
2839
Punjab National Bank
2939
Rajasthan state health society recruitment
3039
RBL Bank Limited
3139
Reliance Retail Limited
3239
Samsung India Electronics Private Limited
3339
SBI Cards and Payment Services Limited
3439
State Bank of India
3539
Supermarket Grocery Supplied Private Limited
3639
Tata AIA Life Insurance
3739
Union Bank of India
3839
Vedantu Innovations Private Limited
3939