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Tue, Mar 30, 2021 | Updated 08.43AM IST
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TRAI has warned these 39 top companies and banks over SMS rules

Gadgets Now Bureau30 Mar, 2021, 08:35AM IST

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Telecom Regulatory Authority of India (TRAI) has released a list of business entities including some of the top banks and companies that have failed to comply with its rules to control pesky and fake SMSes. According to the regulator, these companies have failed to comply with the rules despite getting ample time to register and test their SMS content.

The Telecom Communications Customer Preference Regulations, 2018, mandate all senders of commercial bulk SMSes (like OTPs, bank account update), to register their unique SMS headers ID, content and user consent on a blockchain-based platform developed by telecom operators. Any SMS traffic which fails to pass these filters will not be delivered thus helping block fraudulent messages sent by hackers and other cyber criminals. As these checks and balances like headers and templates would allow the verification of identity and purpose of SMSes sent by both companies and banks on the blockchain platform by a process called SMS scrubbing.

Toughening its stance on the implementation of SMS scrubbing, TRAI has now warned defaulting entities to comply with the stipulated requirements by March 31, 2021 "to avoid any disruption in the communication with customers" from April 1, 2021.

TRAI says that "sufficient opportunity" has already been given to these companies to comply with the regulatory requirements and therefore from April 1, 2021, any message that fails in the scrubbing process due to non-compliance will be rejected" by the system. Here's the list of these 39 defaulters named by TRAI.

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139

A&A Dukaan Financial Services Private Limited

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239

Angel Broking Limited

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339

Axis Bank Limited

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439

Bajaj Finance Limited

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539

Bandhan Bank Ltd

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639

Bank of Baroda

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739

Bank of India

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839

Canara Bank

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939

Central Bank of India

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1039

Dakshin Haryana Bijli Vitran Nigam Limited

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1139

Delhivery Private Limited

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1239

Federal Bank

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1339

Flipkart Internet Pvt. Ltd.

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1439

Freecharge Payment Technologies Private Limited

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1539

HDFC Bank Limited

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1639

ICICI Bank Limited

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1739

IDBI Bank Limited

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1839

IDFC First Bank

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1939

IndiabulIs Consumer Finance limited

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2039

Indian Overseas Bank

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2139

Instakart Services Private Limited

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2239

Kotak Mahindra Bank Ltd

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2339

Kotak Securities Limited

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2439

Life Insurance Corporation of India

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2539

Medlife Wellness Retail Private Limited

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2639

National Stock Exchange of India Limited

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2739

PSI PHI Global Solutions Private Limited

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2839

Punjab National Bank

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2939

Rajasthan state health society recruitment

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3039

RBL Bank Limited

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3139

Reliance Retail Limited

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3239

Samsung India Electronics Private Limited

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3339

SBI Cards and Payment Services Limited

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3439

State Bank of India

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3539

Supermarket Grocery Supplied Private Limited

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3639

Tata AIA Life Insurance

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3739

Union Bank of India

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3839

Vedantu Innovations Private Limited

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3939

Yes Bank Ltd