Segment to expand presence in Dublin

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Jonathan Keane

March 28 2021 02:30 AM

Segment, the US tech firm recently acquired by Twilio for $3.2bn (€2.7bn), plans to expand its Dublin base.

The US company designs tools for businesses to make sense of the data they have on their customers. It serves the European market through its offices in Dublin and London.

“Today it’s all customer facing in Dublin, whether that’s technical support or customer success or sales. Then we’ve got more sales and customer success in London as well,” chief executive and co-founder Peter Reinhardt said.

“I think that’s basically the vision going forward as well, a significant expansion of that. We’re seeing a lot of traction in Europe,” he said.

“We’re seeing a lot more legacy businesses in Europe shifting to digital and that’s obviously an exciting place where we can help a lot.”

Twilio, which develops cloud software platforms for developers to build communications products, closed its acquisition of Segment last November.

Reinhardt said Segment will continue to operate autonomously under Twilio but he will report to Twilio chief Jeff Lawson.

Segment is focusing on expanding its various teams in different markets now that it is under the umbrella of its new parent. Twilio has its own office in Dublin.

“I think what’s really exciting to me about the acquisition and combining forces with Twilio is that Twilio has all these amazing channels for communicating with customers. There’s SMS, push, email, all the channels that we already use,” Reinhardt said.

The chief executive said Segment is in a “wait and see” stage on whether it will pursue any large scale remote recruitment once pandemic-related restrictions ease but its plans are to re-open its offices when it’s safe to do so.

“In the US we’re definitely hiring more remote than we would have before but we also plan to re-open those offices,” he said.