The power utility, consumer electronics manufacturer, and private security force Shinra has taken to social media to respond directly to critics who have accused the tech oligopoly of exploiting workers, impoverishing local residents, and generally doing crimes against the planet.

“Shinra is bringing the heat today,” wrote one reporter at cable news network SNBC, followed by three spicy fire emoji. Here’s a quick sampling of some of the ways the richest company in the world has been defending itself against the haters: