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GfK India MD Nikhil Mathur on electronics customers' changing tastes and the rise of online

Some product categories in electronics and appliances displayed resilience during Covid, says Mathur.

Synopsis
Mathur has a word of caution on the market in 2021 which he says will be governed by interplay of domestic manufacturing, imports, transportation cost and raw material prices.

Electronics and smartphone industry market researcher GfK India managing director Nikhil Mathur in an interview to ET's Writankar Mukherjee says the pick up in sales post lockdown last year in India is continuing this year as well. The researcher said consumers are shifting to premium products, online sales have surged. Mathur, however, has a word of caution on the market in 2021 which he says will be governed by interplay of domestic

Writankar Mukherjee

ET Bureau

7 mins read

Mar 25, 2021, 12:01 PM IST

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GfK India MD Nikhil Mathur on electronics customers' changing tastes and the rise of online

Synopsis
Mathur has a word of caution on the market in 2021 which he says will be governed by interplay of domestic manufacturing, imports, transportation cost and raw material prices.

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GfK India MD Nikhil Mathur on electronics customers' changing tastes and the rise of online

SynopsisMathur has a word of caution on the market in 2021 which he says will be governed by interplay of domestic manufacturing, imports, transportation cost and raw material prices.

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Synopsis
Mathur has a word of caution on the market in 2021 which he says will be governed by interplay of domestic manufacturing, imports, transportation cost and raw material prices.