Durables firms fear slowdown in rural regions as Covid-19 cases rise

During unlock, most consumer goods makers, including durables majors, turned their attention to small towns and rural areas

Topics
Consumer Durables | FMCG sector | rural sales of FMCG products

Viveat Susan Pinto  |  Mumbai 

Over the last six-nine months, it is the small towns and rural areas in India that have been key to reviving consumer demand, even as the Covid-19 pandemic disrupted life in the big cities. That trend appears to be reversing now as small towns see stringent restrictions and curfews amid a fresh surge in Covid-19 cases.

While big cities remain vulnerable, states such as Maharashtra, Punjab, and Kerala are imposing stricter measures in small towns to curb the rising tide. “Yes, the second wave of Covid-19 seems to be widespread. This will impact demand from the smaller towns. However, ...

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First Published: Thu, March 25 2021. 06:10 IST
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