Volunteers working for Babu`s victory distribute pamphlets with a QR code so when people scan that it will take them to the party’s Velachery website. Babu also interacts with the people over Zoom calls regularly.
From Zoom calls and distributing pamphlets with QR codes to set up exclusive IVRS numbers, former IAS officer and Makkal Needhi Maiam’s candidate V Santhosh Babu is running a “hyper-digital campaign” to reach out to voters in the Velachery constituency after testing positive for Covid-19.
A week after the party announced him as the candidate for Velachery, Babu tested positive. However, the setback didn’t stop him from his voter outreach. Speaking to Indianexpress.com from the hospital, Babu explained how he is connecting with voters with his party`s support in this difficult period.
“The campaign is going well. We have enough volunteers on the field who are taking care of things. We distribute pamphlets with a QR code so when people scan that it will take them to the party’s Velachery website (Velachery.maiam.com). I also interact with the people through Zoom call regularly,” says Babu.
“In a normal campaign, you get to interact with people much more than here. When you speak, they won’t be able to hear and when they speak you won’t be able to hear. So there are limitations like that because it’s not a controlled atmosphere. There are constraints but we are trying to get over that. We have an IVRS number, plenty of volunteers are joining on that. We have a ward-wise manifesto which none of the parties have done here. We familiarise ourselves with each household in that ward, our team of members will reach them and show the power-point presentation. We ask them their issue and explain to them how we can resolve it,” he says.
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