After recently being at the epicentre of the ‘soap wars’ against HUL, Sebamed has unveiled a new campaign, this time for its anti-hair loss shampoo. The film, featuring actor Aahana Kumra, stresses the need for consumers to believe in science over film stars, friends and relatives while choosing shampoos. The Womb has conceptualised the campaign.
The TVC shows Kumra hurling her bottle of shampoo at the wall. Two other people follow suit. The voiceover says, “While choosing a shampoo, don’t listen to your sister, friends or anyone else, and especially not to, film stars. Only listen to science.” The film then cuts to a ‘doctor’ explaining why Sebamed shampoos work better over other products.
The film was published on social media on 22 March.