84% Indians found to be day-dreaming about travel once a week: Survey

A majority of Indian respondents (three-fourths) were found to be "day-dreaming" at least once a week about travel, according to a survey.

Topics
global travel industry | Indian tourism | Indian travellers

Press Trust of India  |  Mumbai 

A majority of Indian respondents (three-fourths) were found to be "day-dreaming" at least once a week about travel, according to a survey.

The survey, commissioned by global card major American Express, covered 1,000 Indians in mid-January with a yearly household income of USD 20,000.

The seven-nation survey found Indians are most-interested in future travel with 84 per cent respondents day-dreaming about travel at least once a week.

Manoj Adlakha, chief executive for American Express Banking Corp India, said the survey highlights pent up travel demand and some behaviours are unique here.

He said 91 per cent respondents in India are interested in choosing a trip or experience that supports the local community, showing an understanding of the pandemic's impact on the travel industry and their intention to support recovery.

Adlakha said the company has been seeing similar trends in card member enquiries to our concierge desks as well.

Meanwhile, data shared by travel portal Booking.com said Goa, New Delhi, Jaipur, Rishikesh and Mumbai are among the top-booked domestic destinations by Indians from Holi to Easter.

Hotels are the top-booked facilities, followed by resorts, guest houses, hostels and homestays, it said.

"The year 2020 was difficult for all of us in travel but there is hope for the future.

"We are seeing a heightened desire to travel where travellers are utilising long weekends to make travel plans on our platform across the country," its Regional Manager for South Asia Ritu Mehrotra said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Read our full coverage on global travel industry
First Published: Tue, March 23 2021. 21:24 IST
RECOMMENDED FOR YOU