Assam entrepreneur provides a boost to Northeast Tourism

Published on : Monday, March 22, 2021

Northeast India has now become a hot zone for many tourists due to the infrastructural upgrade in many relaxation centers across the region. The tourism sector witnessed an 18% increase in tourist visits in 2019 itself. In spite of the pandemic, these numbers are expected to go up significantly in the coming years.

Speaking during the December 2020 North East Festival, in Guwahati, Union Minister Jitendra Singh expressed optimism that the region’s tourism sector has the potential to experience an economic recovery when the world gets over the pandemic. Referring to the largely pandemic-free status of North East India, Singh said that tourists will find the region’s beautiful cities as a preferred option compared to other tourist destinations in Europe and other parts of the world.

Northeast tourism is experiencing huge growth. The different governments of the states in this region have started establishing global standard tourist centers all around the region to lure more tourists.

Prabahan Puzari is a lecturer at Blue Whale Academy and an entrepreneur, founding Wildberry Holidays, which is one of the well-known tourism agencies in Assam. Even though the pandemic lockdown negatively affected many businesses in the industry, Prabahan’s Wildberry is one of those few that survived and is still flourishing. Prabahan has played a great role in promoting tourism by constantly showcasing popular tourist centers and hidden gems spread across the region.

Keeping in mind the competitiveness of the travel industry in Assam, Prabahan launched his company aiming to alter the status quo. He hopes to succeed irrespective of the competition in his field. “Competition helps a person to remain active and try to do far better in the future. If there is no competition, our life will become stagnant. The travel and tourism industry represents the entire country and everyone working in the travel business has a dream to represent their country and state on a much bigger platform,” Prabahan said.

Prabahan added, “It’s not only a venture, it’s my passion and hobby. We do tourism with a target of fulfilling people’s dreams so that everyone can afford to travel and explore new places. When you approach a business this way; to solve a problem and satisfy people’s needs, you’re bound to succeed.”

Prabahan understands the importance of every member of his team that has been with him in every step. He said, “As of now, I and my wife Srilekha Bhattacharjee run the venture. My parents are the biggest support. We have good car deals and expert drivers for Assam and Northeast India tours. There’re also other people we are working with; because we believe in ‘unity is strength’. They are like our family and we work towards the same goal – to provide the best services to tourists visiting our Northeast”.

Regarding his praiseworthy accomplishments despite the pandemic and the resulting lockdown, Prabahan highlights his approach to the situation as a deciding factor for his success.