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Apollo Tyres’ #BadRoadBuddies returns

Author: Chris Anthony Comments: 0
The idea is to create a community of enthusiasts from different backgrounds who come together to show their love for the unexplored and, in Apollo Tyre’s words, “to go the distance”. (Photo: Apollo Tyres)

Following the inaugural edition in Goa two years back as well as thousands of smaller editions in different locations over the last 24 months, Apollo Tyres’ #BadRoadBuddies concept returns in a digital format. Since most of the activations have moved to the virtual space, the company has also chosen to build the community of enthusiasts online and is opening this event to SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.

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