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Home » Cricket Home » News » India-England Test Series Witnesses Highest Test Match Viewership in Last Five Years

India-England Test Series Witnesses Highest Test Match Viewership in Last Five Years

After witnessing the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering viewership of 1.3million* average minute audience (AMA) for the host broadcasters, Star Sports Network.

India-England Test Series Witnesses Highest Test Match Viewership in Last Five Years

After witnessing the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering viewership of 1.3million* average minute audience (AMA) for the host broadcasters, Star Sports Network.

The result stands testament to the ever-increasing popularity of the longest format, which also gained impetus with the introduction of the World Test Championship. The test series recorded a cumulative reach of 103 million viewers.

Speaking on the viewership numbers, Sanjog Gupta, Head – Sports, Star India, said, “We are delighted with the response to the Test series. Resumption of international cricket in India after almost a year, high stakes to the series with a spot in the World Test Championship final on the line and quality opposition, provided the ideal context for the series. This was bolstered by Star's high decibel marketing campaign (India Taiyar Hai) and regional customisation in 4 Indian languages, set the stage for record viewership. Keeping the momentum going, we will continue to offer viewers an action-packed summer of cricket with the upcoming India-England ODIs, followed by VIVO IPL 2021 and the World Test Championship Final,”

Every game in the series mattered for securing the qualification in the WTC final, and with stellar performances from Axar Patel, R. Ashwin, Rohit Sharma and Rishabh Pant, the series had the right context for ardent cricket fans to tune-in. Following a crushing 3-1 series win, Team India have set up a blockbuster clash with New Zealand in the final on June 2021. Star Sports promises to entertain

and engage fans with the best programing activities leading up to the finale.

Meanwhile, it is time for limited-overs cricket to take center-stage with the on-going T20Is and the upcoming ODIs commencing from 23 rd March. Star Sports, India’s leading sports broadcaster, will leave no stone unturned to deliver exciting action to its viewers from the comfort of their homes. Catch the final T20I of Ind vs Eng LIVE on 20 th March 2021 and the ODIs starting 23 rd Marc 2021 on the Star Sports Network and Disney + Hotstar VIP

Team Rankings

RankTeamPointsRating
1 Australia 3028 116
2 New Zealand 2406 115
3 India 3085 114
4 England 4326 106
5 Sri Lanka 2454 91
FULL Ranking
RankTeamPointsRating
1 England 5405 123
2 India 6102 117
3 New Zealand 3716 116
4 Australia 4344 111
5 South Africa 3345 108
FULL Ranking
RankTeamPointsRating
1 England 6877 275
2 Australia 6800 272
3 India 10186 268
4 Pakistan 7516 259
5 South Africa 5047 252
FULL Ranking

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