Apple said it will apply App Store rules to all apps globally after reports that Chinese app developers are preparing workarounds for the company’s upcoming limits on ad tracking.
The Cupertino, California-based technology giant plans to release a software update called iOS 14.5 in coming weeks that requires users to give permission before apps can track them across other services and websites for targeted advertising. Facebook and other digital ad companies worry that most people won’t give permission, crimping their revenue.
Several Chinese technology companies, including Baidu, ByteDance and Tencent Holdings, are preparing workarounds for Apple’s new policy, according to the Financial Times.
They are using a system called CAID developed by the China Advertising Association and a government think tank.
“The App Store terms and guidelines apply equally to all developers around the world, including Apple,” the US tech giant said in a statement.
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU