India vs England 5th T20 Live Broadcast: Star Sports, BCCI’s official broadcast partner, will live telecast India’s 5th T20I match against England in five different languages. Apart from English, to reach a broader audience, Star Sports will telecast Ind vs Eng T20I match in Hindi, apart from three regional languages, Tamil, Telugu, and Kannada.
Star Sports will have the onus of reaching out to the masses in India with the live action of the T20 match between India and England in 5 different regional languages which will allow more Indians to access the game. India’s 5th T20 will be live broadcasted on the Star Sports network and streamed on Disney+ Hotstar across five languages –English, Hindi, Kannada, Tamil, and Telugu.
Also Read: IND vs ENG 5thT20 LIVE: How to watch India vs England…
The broadcasting giant player, Star Sports has signed a deal with the BCCI for the media rights of the national team’s home series as well as domestic cricket for the next five years by shelling out a staggering ₹6,138.1 crore.
On the advertising front as well
Star Sports had earlier revealed to InsideSport that the series is seeing very strong advertiser interest from categories like Auto, Ed-Tech, E-Commerce and Financial Services.
“The India-England series marks the return of cricket to Indian soil after a long gap. The historic win at the Gabba has built anticipation for yet another crucial series with the world champion, England. We are seeing strong pent-up demand and positive sentiment amongst the marketers,” said Anil Jayaraj, Executive Vice President, Star Sports.
Also read: Ind vs Eng T20I series: India and England’s trial run for mission ICC T20 World Cup 2021
According to estimates by media buyers, Star is selling 10-second T20 matches ad slots for ₹7-8 lakh. So far, it has managed to sell 80% of inventory for ODIs and T20 matches besides 75% of Test match inventory.
