India Inc braces for more price hikes as commodity inflation bites

Durables, automotive, realty sectors hit hard by rise in input costs

Topics
India Inc | Commodity prices | India inflation

Viveat Pinto/Ishita Ayan Dutt/T E Narasimhan/Samreen Ahmad  |  Mumbai | Kolkata | Chennai | Bengaluru 

On Wednesday, consumer durables firm Blue Star launched a range of air conditioners (ACs) in the mass-market segment, marking a strategic shift, as it aimed to ensure there was something for everybody. “Durables such as ACs are getting dearer. We took a 5-8 per cent price hike in January.

We are contemplating another three per cent price hike in April. We felt that instead of restricting ourselves to a smaller base of consumers, we should look at a broader segment. We are hedging our risks this way and ensuring that sales continue to tick throughout the summer,” said B ...

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First Published: Thu, March 18 2021. 06:10 IST
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