The Economic Times
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| 17 March, 2021, 10:21 AM IST | E-Paper
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    Symbol of self-reliance, Khadi rides the ‘atmanirbharta’ wave for reinvention

    (Pic: KVIC/Facebook)

    Synopsis

    The fascinating world of khadi is slowly becoming synonyms with no-frills luxury and, in the process, spinning tales of revival aplenty.

    One look at the Khadigram hashtag on Instagram is enough to offer an interesting narrative on the myriad stories spun around khadi. Be it khadi silks, cotton or wool, it is almost symbolic of heritage wrapped in six yards of grace and simplicity. Ask blogger Jyotsna Grover Sethi who is passionate about handloom and swears by khadi for its ‘emotional’ appeal. “Khadi is in fact a philosophy that is a complete and harmonious ecosystem. Harmony is
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