By Our Staff
Viacom18 Media has announced the launch of Colors Cineplex Bollywood, a 24×7 Bollywood film channel. The channel will launch on April 1, 2021 across leading platforms. The channel, which will air popular films from after the 1980s, will be available on DD FreeDish other than various broadcast platforms.
Targeted towards the audiencies of Mumbai and Delhi as well as Hindi Speaking Markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan, Colrs Cineplex Bollywood aims to entertain Bollywood movie buffs with its brand proposition of ‘Hit Hai!’. The channel will showcase hits from the 1980s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90s hits like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as recent hits like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun etc.
Speaking on expanding the Network’s Hindi Mass Entertainment Cluster, Nina Elavia Jaipuria, Head Hindi Mass Entertainment and Kids TV Network, Viacom18 said: “The launch of Colors Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”
Speaking on the channel’s proposition, Rohan Lavsi, Head, Hindi Movies Cluster, Viacom18, added: “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. COLORS Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel has something for everyone. With a brand proposition ‘Hit Hai!’, COLORS Cineplex Bollywood will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives. We are sure the channel will go on to become an instant hit amongst viewers of all ages.”
With the launch of COLORS Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. COLORS Cineplex Bollywood will launch on 1st April 2021 across all leading DTH & Cable platforms including DD FreeDish. The launch will also be accompanied by a robust marketing plan.