Thursday, Mar 18 2021 | Time 00:04 Hrs(IST)
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Sports


NeoGrowth ropes in Ajinkya Rahane as Brand Ambassador

Kolkata, Mar 17 (UNI) NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India,
on Wednesday announced that the company has signed up the Vice-captain of the
Indian Cricket Test Team, Ajinkya Rahane, as its brand ambassador.
NeoGrowth provides finance to small business owners such as retailers, restaurants,
apparel shops, kirana stores, petrol pumps, groceries, pharmacies and other MSMEs,
with flexible repayment options and customized products addressing multiple business
needs.
Rahane will endorse the company’s business offerings. This association aims to draw
attention to the day-to-day struggles of small businesses, who often face tremendous
challenges in scaling up. However, through sheer hard work and support from growth
enablers such as NeoGrowth, such challenges can be overcome, and their lives and
livelihoods can be bettered.
Arun Nayyar, CEO, NeoGrowth Credit Pvt. Ltd., said, “Ajinkya has overcome many
challenges in his career through his positive attitude, hard work, straight batting technique,
and simplicity. At NeoGrowth, we salute the spirit of small businesses who wish to enjoy
growth through their continuous efforts and remarkable resilience. We focus on
simplifying the funding challenges faced by such small businesses by offering business
loans which are easy to apply for and convenient to repay.”
Rahane said, “Small businesses help to create large scale employment opportunities
and provide goods and services in every nook and corner of India. Unfortunately, their
growth is often hampered due to lack of funds. With this association, I want to spread
awareness about how NeoGrowth can support businesses in their growth journey
through simple, tension-free loans for every requirement.”
Headquartered in Mumbai, the company serves 70+ industries with a presence across
27 cities in India. NeoGrowth has disbursed over INR 6,200 crores loans to 29,500
customers till date, a company official here said.
To create a greater social impact by providing easy finance to under-served markets with
advanced tech-solutions, the company disbursed loans to first-generation entrepreneurs,
women entrepreneurs, and first-time borrowers.
On the technology front, it has heavily invested in analytics, machine learning, digitisation
of customer journey and digitally verified alternate sources of data, which has helped it
reduce the turnaround time for loan sanctions and underwrite basis various types of
alternate data. It provides financing to retailers, restaurants, apparel shops, kirana stores,
petrol pumps, groceries, pharmacies and other MSMEs with flexible repayment options
and customized products addressing multiple business needs.
UNI BM
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