Mumbai: Singer Jonita Gandhi said music videos are a great way for singers to reach out to their audience. In the case of movie songs, she points out, fans only know the actors they see on screen and they often have no idea who sang the song.
“We live in a visual era. As a singer, especially in Bollywood, we do not become the face of our voice, and listeners do not know who we are. Music videos for independent music give us the opportunity to be the face of our own voice, ”she said.
The singer said the pandemic gave singers the chance to make independent music, and thus the opportunity to communicate directly with fans.
“With the rise of the pandemic, artists explored the idea of house music and many more original songs were released independently, many of them in a DIY kind of acoustic or with minimalist production vibes. I think the pandemic has given our artists the opportunity to connect with the music within us, and space to create what we enjoy rather than using only commercial tracks, and it seems that the audience has also developed a taste for it, she said.
Meanwhile, Jonita has teamed up with singer Arjuna Harjai for their number “Main janu na”.
When she was working on him, she said, ‘Arjuna and I started at the same time. We have worked together several times in the past and have a connection with certain musical tastes, which makes it such a wonderful experience to work with him. His compositions are musically enriched and soulful, so it is always such a satisfying experience to sing for him. When he approached me to collaborate on Main January after, it was a good idea when I heard the song. ‘
Source: Telangana Today