Ginetta has taken its biggest step forward yet in establishing a fully-fledged motorsport pyramid in the US with the launch of Ginetta North America. Based in South Boston, Virginia, the US base will sell and distribute parts, as well as manufacture and engineer them, drastically improving the support for American Ginetta customers. And, of course, it will substantially boost the firm’s chances of expanding in what remains an enormously important global motorsport market.
“We have a loyal customer base in the Americas that we have supported up until now from our HQ in England,” said Ginetta chairman Lawrence Tomlinson. “With the creation of Ginetta North America, we will be able to provide our North American customers with a whole new level of support and service on the ground here in the US. This will also enable us to significantly expand our brand and customer base in the US, Canada and Mexico, which is a key pillar in our global growth plan.”
Ginetta has certainly proven its ability to create something unique in motorsport with its ladder of progression in the UK. You may already know of how Ginetta’s motorsport machines – and indeed the series they apply to – span a wide range of performance and affordability. The 63-year-old West Yorkshire company offers an unrivalled level of support for drivers – Jamie Chadwick and Lando Norris are alumni – who can jump into its G40 Junior from the age of just 14, and progress all the way up to its G61-LT-P3 prototype. Which scared us a lot on a drive last year.
Despite Ginetta's expertise, setting up on a new continent is clearly no small endeavour. The firm has given itself a helping hand via the acquisition of America’s preeminent low volume sports car manufacturer, TMI AutoTech. In doing that, Ginetta North America now has a 60,000 square foot facility in Virginia’s Halifax County, with equipment for in-house engineering, machining and fabrication, as well as full assembly, warehousing and sales. Very handy indeed.
Expect the facility to fill up quickly with GT4s, G56 GTAs and the like, as well as some budding racers enthusiastically wielding cheque books. Not least because orders are apparently already piling in. What better time to launch a local motorsport operation than - hopefully - the tail end of a pandemic?
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