Local authority channels Sunak's media playbook with live council tax Q&A

Swindon Borough Council’s comms team has gone on the front foot to explain why this year’s council tax bills have gone up, choosing a live Q&A with a local news outlet as a vehicle to break the news to local residents, in an echo of the Chancellor's Budget media strategy.

by Jonathan Owen
Swindon councillor Russell Holland (R) took a leaf out of the Chancellor's Budget media strategy with his live council tax Q&A
Swindon councillor Russell Holland (R) took a leaf out of the Chancellor's Budget media strategy with his live council tax Q&A

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