FN highlights the latest sustainable initiatives this season, including product launches, material innovations and corporate strategies. Send your news to web@footwearnews.com.
March 16, 2021: Launching today, Madewell’s eco-friendly Court sneaker is here. The style, which retails for $98, is the second installment to the brand’s sustainable shoe lineup. The outsoles are made from 40% recycled rubber and 10% rice husks while the laces are sourced from cotton farmed under the Better Cotton Initiative for a reduced environmental footprint. In addition, the sneaker’s upper is made out of repurposed leather.
March 4, 2021: Women’s shoe brand Mavette is joining forces with nonprofit Soles4Souls. Through the philanthropic partnership, shoppers will be able to donate one of two ways: either directly via Mavette.com or by bringing their shoes to a local collection facility. The company is also encouraging those who buy a pair of Mavette shoes to use the box that they are delivered in to send a pair of worn, old or unwanted shoes directly to the organization.
March 3, 2021: Made-in-America flip-flop brand Tidal New York announced this week that is now a Certified B Corp. According to the company, it is the first U.S. footwear manufacturer to do so. The B Corp assessment process measures performance in five categories: governance, workers, customers, community and the environment. The certification is meant to help consumers and investors identify companies that align with their value systems. Meanwhile, Tidal New York also has been inducted into the USDA BioPreferred Program and can now post the USDA’s label on its footwear. The shoe company has worked with sourcing partners to develop its proprietary Variable Biomass Oil, which is made from excess plant or animal waste as an alternative to utilizing fossil fuels in the production of polyurethane soles.
March 2, 2021: L.A. shoe startup New Republic has partnered with Soles4Souls on a recycling program for its sneakers. Centered around the mantra “Give Shoes. Give Love,” the program encourages New Republic customers to donate their shoes when they’ve finished using them, in order to help the planet and change lives by providing relief and creating jobs. Customers can request a shipping label for the sneakers here, and will receive a a $30 off promotional code for their next purchase of $75 or more.
Feb. 24, 2021: Fashion footwear brand Off the Beaten Track (OTBT) has developed a new eco-friendly collection called Green Sneakers, consisting of court and high-top styles that feature playful printed leather uppers. The sneakers are made using sustainable materials such as natural rubber from Brazil, recycled rubber shavings, as well as recycled water bottles and rice husks. And the excess water from the leather tanning process is recycled back into the environment to benefit nature. “Sustainable living should be reflected in all that we do,” said creative director Kristina Petrick. “Changing your shoe choices may not erase all of the world’s pollution and environmental crisis, but it’s a step in the right direction.”
January 7, 2021: Emerging footwear label Kane is on a mission to marry comfort and sustainable style with its debut recovery shoe. Called the Revive, the clog-like silhouette is 100% recyclable and made with natural sugarcane, a low-carbon biofuel that helps reduce greenhouse gas emissions. (To note, the material is also used by Allbirds in the soles of its popular sneakers and slip-ons). According to Kane’s website, the sugarcane is responsibly harvested in Brazil’s Rio Grande Do Sul Region and processed in a neighboring facility to minimize environmental impact. The Revive will drop in limited sizes for men and women on Kickstarter.com on Feb. 2, with a full release on Kane.com happening in April. It’s set to retail for $60.
