Coimbatore: The city-based skincare brand Juicy Chemistry is all set to grow its presence in the global market with a fund of Rs 46 crore. The founders say they plan to quadruple their revenues from overseas and position the firm well in abroad in 2022, if all goes well.
Juicy Chemistry has raised Rs 46 crore in a series of funding drive that was led by Belgium-based investment firm Verlinvest. Pritesh Asher, co-founder and CEO of Juicy Chemistry, said the investment would enable the firm to further strengthen its position as a leader in the clean and organic beauty segment. “We plan to expand our manufacturing capacity by four times and with 80% of our revenue coming from our website, we plan to start placing our products on more third-party websites and e-commerce platforms.” tnn