Beyond Mukesh Ambani vs Jeff Bezos, resourceful small retailers offer a glimpse of retail future

As two of the world’s richest men slug it out to dominate India’s estimated $1 trillion consumer retail market, away from the limelight small shop-owners across the country are thriving and finding help from unlikely allies. Future Group’s $3.4 billion asset sale to Reliance Industries Ltd has put Mukesh Ambani and Amazon’s Jeff Bezos in a legal tussle, but the real fight is to be in control of a market with over 1.3 billion people. With