By Our Staff

Kantar, the leading data, insights and consulting company, has announced the appointment of Deepender Rana as General Manager for the Insights Division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia. Most recently Rana led Kantar’s Insights business in Greater China. Rana assumed charge on March 1.

Commenting on Rana’s appointment, Wayne Levings, APAC Regional President for Insights Division said: “In Rana we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantar’s success in the region. As leader of the Insights business in Greater China Rana led a team that transformed our presence in that market.

Celebrating Reddy’s achievements, Levings said: “Preeti is a result-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognised in the industry for building strong client relationships, nurturing and growing talent and for strategic thinking that yields a stronger bottom line.”

Discussing her new responsibilities as Chairwoman of Kantar South Asia, Reddy added: “The appointment of Rana is a wonderful step for Kantar in the region. In my new role as Chairwoman, I am committed to supporting him grow our business in the region by moving our thinking beyond our current embedded ways of operating and by exploring new opportunities. I will also specifically focus on our I&D initiatives. As many across the industry know Kantar is the market leader in South Asia with very strong market share and stature. This role will help us reinforce Kantar’s position in the market and identify ways to put “India on the map” across the wider Kantar organisation.