Levi's appoints Deepika Padukone global brand ambassador

Brand: Levi’s

 

Company: Levi Strauss & Co

 

Brand ambassador: Indian actress Deepika Padukone

 

Product profile: Range of denim fits for all body types.

 

About Deepika Padukone: Deepika Padukone is one of the highest-paid actresses in India, her accolades include three Filmfare Awards.

 

Brand ambassador speak: “Authenticity, originality and honesty are values that the brand has been built on and are values I identify with the most. For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident. I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.”

 

Quotes from company: “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”

 

About the company: The Levi’s brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co in 1873, Levi’s jeans have become one of the most recognisable garments of clothing in the world capturing the imagination and loyalty of people for generations.