You would like to read
- Unacademy's new film draws a link between cricket and learning, goes viral
- FMCG brand Dr. Rhazes signs Sourav Ganguly as its brand ambassador
- Macmillan Education awarded 'Best Education Brand of 2020' by The Economic Times
- ICFAI Foundation for Higher Education gets awarded as India's Most Admirable Education Brand 2020
Bengaluru (Karnataka) [India], March 3 (ANI/BusinessWire India): Unacademy has released a new film titled 'The Greatest Lesson,' to mark its association with cricket legend Sachin Tendulkar and celebrate the relentless human spirit in its pursuit of excellence.
The Master Blaster has been roped in to serve as a Brand Ambassador and a Mentor for Unacademy learners.
The film celebrates the 'never give up' spirit by commemorating some of the most challenging times of the veteran cricketer's career and his subsequent triumphs. Being an Education platform, Unacademy drives a message with the film that failures must be looked upon as stepping stones to success.
The film starts with the audience cheering on the Master Blaster as he walks out onto the field and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Sachin's ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
From there on, the film depicts some of Sachin's most notable dismissals including the 'shoulder before wicket' incident against Australia at Adelaide in 1999, and former umpire Steve Bucknor's erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Sachin's face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, 'Failure. The fuel of champions.'
Thereon, the narrative changes as the film journeys through some of Sachin's most momentous comebacks that made him one of the greatest cricketers in the history of the game, earning him the sobriquet, 'God of Cricket.'
Watch the film here: (https://www.youtube.com/watch?v=7nYLfqkI8ZA)
Unacademy recently announced a strategic partnership with cricket legend Sachin Tendulkar. As part of the deal, Sachin will share his life lessons, mentoring Unacademy learners through a series of live interactive classes, which will be available free of cost. Unacademy is also working on a deeper content-led integration with Sachin in the sports learning category. The details of this integration will be unveiled in the next few months.
The film shattered viewership records within hours of its release, garnering over 2 million views across social media & digital platforms and was trending number 1 on Twitter. This is the second major viral campaign for the EdTech major, whose IPL film titled 'Cracking the Game', won several awards and received an equally stellar response last November.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
DISCLAIMER
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
