Savvy electric car buyers seek reassurance over brand

Despite growing competition by manufacturers and retailers in promoting their electric vehicle offerings, a recent survey of 200 drivers by Venson Automotive Solutions confirms that the most important factors for people when considering an electric vehicle (EV) remain battery and price, closely followed by the vehicle’s safety rating. With EV sales predicted to rocket in the next couple of years, marketing brand lifestyle and experience may fall short when compared to pushing the practicalities of owning and driving an emissions free vehicle.