PROS says Klier will be responsible for aligning global marketing strategy and programs with corporate priorities, and central to her mandate will be optimising demand generation, deepening customer and prospect engagement and amplifying brand visibility to fuel corporate growth.

Kier will report directly to Les Rechan, PROS Chief Operating Officer.

PROS says Klier has more than 25 years of high-tech experience spanning telecom, software and professional services organisations, with a “proven track record in driving global strategy, brand value and revenue growth”, and brings “deep expertise in data analytics to transform marketing strategy, monitor end-to-end customer journeys and deliver an exceptional digital customer experience”.

Prior to PROS, Klier served as global managing director and head of digital marketing, communications and capabilities at professional services firm, Accenture, as well as in global executive leadership roles at Microsoft for OEM Digital Marketing & Sales and Worldwide OEM Channel.

“Katrina is a tech industry powerhouse, and the right leader for PROS as we further scale our global organisation to the next level,” said Rechan.

“Her breadth of marketing experience, digital acumen and global leadership experience from companies like Accenture, Microsoft and HP will further transform PROS go to market, expand our global partnerships and support customers’ journeys to omnichannel optimisation. Welcome to PROS, Katrina!”