Indian skipper Virat Kohli completes a ton, off the pitch. He becomes the first Indian to reach 100 million Instagram followers. Kohli is also the most followed cricketer on Instagram and is fourth on the list of athletes across all sports.
The Portuguese forward, Cristiano Ronaldo leads the chart with 266 million followers. His arch-rival, Lionel Messi is 2nd on the list with 187 million followers. Brazilian winger Neymar takes the 3rd spot with 147 million followers.
Kohli is at No.6 in the list headed by Portuguese footballer Cristiano Ronaldo, who has earned the most through Instagram posts during the lockdown period.
Virat Kohli’s earnings through sponsored posts
The Indian captain made a total of 3,79,294 pounds through his sponsored posts which brings an average of 1,26,431 pounds per post.
A few weeks ago, Kohli topped the list of the country’s most powerful celebrities based on brand values in a study conducted by a is a multinational consultancy firm based in New York City, Duff & Phelps.
His brand value rose by 39% to USD 237.5 million (mn) in 2019, making this the third consecutive year that the 31-year-old has topped the list.
Second on the list is Bollywood actor Akshay Kumar with a brand value of USD 104.5 mn, at a growth of 55.3% but it is still less than half of what Kohli’s brand valuation is.
As of now, Virat Kohli is leading the Indian cricket team to play the 4th Test match against England. Team India is leading the 4-game series 2-1. If the men in Blue succeed to draw or win the match they will pass for the final spot in World Test Championship against New Zealand.