Nestle India - Rural And Innovation Focus Positive: Prabhudas Lilladher

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Prabhudas Lilladher Report

Nestle India Ltd. highlighted its growth strategy based on -

1. Innovation and renovation
2. expanding distribution reach
3. cost efficiency program and
4. technology led differentiation.

Rural is now an area of focus with targeted increase in village coverage by 33% with 30-40% of relevant products and launching rural centric products given that rural and semi urban markets are growing at 2-2.5 times of urban.

We believe the company will continue to pursue innovation led growth given 70% success rate in past four years, 4.3% contribution from such products and impressive lineup of 40-50 new innovations/renovations.

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