A report from global data and analytics firm GlobalData, reveals that pay-TV subscriptions will slowdown or decline in some of the most advanced markets in the region such as Hong Kong, Singapore, Australia and Vietnam over the forecast period, as users swap their traditional pay-TV subscriptions with over-the-top (OTT) video alternatives.

Cable TV, which GlobalData says is currently the leading pay-TV platform in the region, by subscriptions, will see its share in the total pay-TV subscriptions decline over the forecast period.

While the share of direct-to-home (DTH) services will witness marginal growth in the total pay-TV subscriptions, Internet Protocol Television (IPTV) services will see maximum gain from 42.5% in 2020 to 53.5% by the end of 2025, according to GlobalData.

Kantipudi Pradeepthi, Research Analyst of Telecoms Market Data & Intelligence at GlobalData, says: “There has been a rapid deployment of FTTH/B network in countries such as the Philippines, Thailand, New Zealand and India, which has been a major catalyst for IPTV adoption in the region.” 

The report reveals that China leads the IPTV segment in terms of subscriptions and will go on to account for 80.2% of the total pay-TV subscriptions in the region by the end of 2025. 

Pradeepthi says the growing demand for IPTV services will however fail to reverse the declining trend projected for the overall pay-TV service revenues in the region over the forecast period as cord cutting by subscribers and competitive pricing/ discounts offered by operators will continue to cause the average spend per pay-TV account to stagnate or even decline.  

“OTT-based video streaming platforms have caused massive disruption in the traditional pay-TV services in the region. Introducing OTT offerings as a part of their product bundles or partnering with OTT players can help pay-TV operators retain their customer base and improve their content proposition,” Pradeepthi concludes.