Surat: The Gem and Jewellery Export Promotion Council (GJEPC) on Thursday signed an MoU with ES Online Services (India) Pvt. Ltd. (an eBay Group Company) to boost the presence of Indian gem and jewellery sellers on global e-marketplace and explore potential collaborations.
According to GJEPC, eBay will create a microsite for GJEPC members selling on eBay websites. They will be placed together on this proposed microsite for better accessibility.
“eBay will facilitate awareness workshops, webinars, seminars to educate GJEPC members about e-commerce retail exports opportunities and train on policies and best practices in product listings, selling, shipping, and customer services,” GJEPC said during a media briefing.
GJEPC on the other hand, will provide infrastructure support for conducting such awareness programmes, apex body for the gem and jewellery sector added.
In future, GJEPC will be setting up an e-Commerce Promotion and Facilitation Desk (EPFD) at all its six regional offices which will have dedicated manpower promoting e-commerce amongst its members and generating leads.
Colin Shah, chairman, GJEPC said, “The collaboration between eBay India and GJEPC is a step towards facilitating gem and jewellery exports through the e-commerce platform. This will enable Indian players to have easy access to international buyers.”
He said that demand for gems and jewellery was picking up after the pandemic in all major export markets, hence it was important to tap into online opportunities.
“The new initiative will boost the gem and jewellery exports helping us to achieve our goal of US$ 75 billion exports by 2025,” said Shah.
Vidmay Naini, country manager, eBay India-CBT said, “We are convinced that Indian gem and jewellery sellers are well poised to scale their business and presence across the eBay marketplace globally.”