© Courtesy of Chanel
Beauty
So, you’ve spotted a photo of Bella Hadid wearing a red coat that would be the perfect shade of lipstick, but you can’t find it anywhere. Using AI technology, this app lets you scan any colour and it will show you its nearest lipstick match—and you can virtually try it on
If you’ve ever had a hard time finding the right shade of nude or the perfect red to match your outfit, Chanel’s new Lipscanner is the app for you. Using the latest AI technology, the brand has launched a new makeup app that matches any colour in the world to the nearest Chanel lipstick.
A model in a magazine, a friend over Zoom or Bella Hadid’s latest selfie, just scan an image of your chosen colour and the app will match it up to a Chanel product from one of five colour families—natural, pink, orange, red or plum. It also offers up the most suitable texture—a matte, shine, gloss, satin or metallic. And it doesn’t even have to be matched from a photo of a person—you can scan the colour from a favourite suit or an evening bag you currently have no other use for.
As for being able to try it on during a global pandemic—with stores around the world shut due to COVID-19 restrictions—the app has that covered too, allowing you to virtually try the lipstick on. “Whether virtual or IRL, creativity has no limits,” says Chanel, in a statement. “Feed your inspiration everywhere and at all times.”
A collaboration between Chanel's Makeup Creation Studio and CX Lab, Lipscanner is an exciting example of what technology can do when used in the pursuit of beauty. With the algorithm trained to analyse hundreds of thousands of faces, the app is even programmed to take into account skin tone and lip shape before recommending the appropriate colour and finish.
The new app marks a first for Chanel and is a taster of what’s to come for beauty and cutting-edge technology.
Chanel’s Lipscanner is available for iPhones via Apple’s App Store now
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