WordPress hosting provider Bluehost has launched a digital-first brand campaign in India. With this, the brand aims to empower content creators like bloggers, web developers and designers with three core strengths – speed, security and reliability.
Each of the films features protagonists in conversation with a narrator and highlights a feature they prefer while creating a website with Bluehost. The film with website creator Sakshi focuses on website security as the main aspect. Another film highlights website page load speed as a core tenet. The third film brings in Rohit, a blogger whose life revolves around everything that comes with a recommendation, and he chooses Bluehost as it comes recommended by WordPress.
The conversations look to highlight key brand benefits and position Bluehost as the web host of choice for content creators like bloggers and web professionals. The campaign stems from the insight that creators are extremely passionate about quality and will go to great lengths to associate themselves with quality products. The campaign has been conceptualised in-house.
Mitika Kulshreshtha, vice president of marketing, Bluehost Apac, said, "This past year has accelerated the digital journey for individual creators like bloggers, small businesses. Our customers tell us that preference for using a digital medium to reach and serve their audience has almost doubled than before. One-third of the world’s websites are built on WordPress. Bluehost has been one of the top trusted WordPress hosting brands recommended by WordPress.org for the past ten years. It provides a great platform for web developers/designers, bloggers and SMBs looking for a digital presence. Through our campaign, we are celebrating the spirit of these creators who are passionate to be the best."
The campaign is in English, apart from six other Indian languages.